,By jenni Sellan
Front Row, Vogue, highly coveted campaigns, lucrative collaborations and the Kardashians; the family that has commercialised fame and capitalised on fashions space in the most spectacular of ways.
Love them or loathe them, you know who they are, you know where they are and with 158 million instagram followers between them alone, “K” will now and forever stand for Kim, Kourtney, Khloé, Kendall and Kylie!
Notoriously famous for being famous the Kardashians have turned their fame and their name into a fortune and fashion is cashing in.
Celebrity in the modern age is a brand new game, and the power of social media in the digital age has created opportunities for an influence and reach beyond anything that we have witnessed compared to any other time in history.
A powerful brand presence carries with it the potential to open up a world of opportunity in arenas that were once the privilege of a select few, along with exposure to previously untouched markets resulting in increased product sales and market penetration.